DigitalDeepak DISRUPTS the way of learning Digital Marketing!
YES! You read it right. Mr. Deepak Kanakaraju, CEO and Co-founder of PixelTrack Digital and proud owner of world’s largest digital marketing community and through his brand DigitalDeepak.com has evolved as best digital marketer and blogger in this decade has announced an unique Digital marketing internship program. He is also a Digital marketing mentor. Digital Marketing has been trending over the years and people wanted to get trained and get placed in a job or run an agency. There has been more online courses in the market on Digital marketing.
The Challenges in learning self-paced e-learning courses
There has always been a lot of Digital Marketing courses in the market and often people enroll for the courses with best content. However, it has been seen that after enrolling for the courses, people often find it difficult to complete the course. Even if they have completed the self-paced videos, they don’t get hands-on experience on what they have learnt.
Did Digital Deepak courses face the same challenge?
Yes! Even though Digital Deepak’s courses were good enough, but he still observed the same pattern. Mr. Deepak found this frustrating that people were unable to complete the courses. He then thought he has to do something about it. He wanted to make sure people are able complete the courses and wanted to bring in Digital transformation in India.
Digital transformation in India?
Having realized the need for Digital transformation in India, Mr. Deepak wanted to train and mentor larger audiences in India by introducing an unique type of program where people learn and have hands-on experience and also make sure they complete the program. Also as part of transformation, he did join hands with other top Digital Marketers in India along with SuccessGyan to form Digital Masters Conference that happens in various cities. I am even happy to mention that I was able to attend this conference that was recently held in Hyderabad.
Digital Deepak announces an unique Internship + Mentorship Program
On November 22nd and to my surprise, received an email from Digital Deepak, that was an announcement of this practical Digital marketing Internship program. This was a 3-month Digital marketing mentor program that will be mentored by Digital Deepak and Sanjay Shenoy (co-founder of PixelTrack).
This is a practical digital marketing program that will be done through webinars and just 2 hrs per day/week. It is 12 week program that will have 12 assignments to complete. After completing this internship, you will get placed in a corporate job as an intern / employee.
YOU know what, I just didn’t hesitate to apply for the program right away. Once i applied, i received the details about the program. My application was also approved. The internship was launched on December 4th and Deepak walked us though the program and details about 1st class.
The best part of this Digital marketing internship program is that you will get paid for each assignments completed. Isn’t it AWESOME?
EXCITED! Are you not? Was just waiting for the 1st webinar class and link to join.
DigitalDeepak Internship Program – Class 1 (18th December 2019)
The 1st internship program of DigitalDeepak started on December 18th 2019 @9pm. Mr. Deepak started by thanking everyone who have joined the webinar.
Finding the Gold
Mr. Deepak on his first topic “Finding the Gold” after which he mentioned “Deciding where to compete is half your Success” in which he tells about finding the right opportunity in the market is the deal.
He then talks about the Economy and also mentions about the Recession. He pointed out telling that economy goes down when the average age goes up above 50, where household spending goes down.
On Recession, he says that the Strong companies survive and only the weak companies fail. Further mentions “Recession is a cleansing process for weak business” He also suggests few books about economy which you can find it here and shares his experience.
Deep Work by Cal Newport: This is the best book I have read in my life. It changed the way I work completely. We live in a world of distractions and this book tells you how to battle it and focus on one thing at a time.
Millionaire Next Door by Thomas Stanley: This book taught me that most of the wealthy people in the world became wealthy not by showing off their wealth but by being frugal and living a simple lifestyle. People who show off do not remain wealthy.
Economics 101 by Alfred Mill: This book helped me understand how inflation, deflation and recession happens. These things are not taught in school and once you read this book, you will understand how changes in the interest rate by the central bank will affect the economy and you.
Siddhartha by Herman Hesse: A story of a man searching for enlightenment. I don’t know what exactly I learned from it, but it changed the way I look at things.
The Alchemist by Paulo Coelho: A story of a shepherd boy looking for a treasure. Again, just like the previous book, a story that will change the way you look at things.
Sapiens by Yuval Noah Harari: A brief history of the evolution of the human kind. How we suddenly jumped to the top of the food chain and started wrecking havoc on mother earth.
Master Your Metabolism by Jillian Michaels: I learned how packaged foods wreck havoc on your body and how so many people on planet earth are at the risk of Type 2 Diabetes because of a drug called sugar. I learned why it is important to go to natural foods and reduce the intake of sugar for mental and physical health.
Key Basic skill: Communication
Mr. Deepak tells that for each and every marketer, Communication is a an essential skill and tells that his focus would be to make us a better communicator. He further adds that “Medium does not matter, but talking right to the right person”.
In between he creates a simple people to understand where are we on a particular topic. I am not sharing the poll results as i am not sure what was the sample size.
He shares some easy ways to master communication as below and also tells that this internship program involves a lot of content writing.
- Read a lot (30 minutes a day) – start with simple books and move to complex ones.
- Listen to podcasts (30 minutes a day)
- Write a lot, the more you write, the better you can write. (500 words a day).
- Watch English sitcoms (Office, Seinfeld, Silicon Valley & more).
What is the future of Digital Marketing?
Mr. Deepak asks if “Will Marketing die?” as he has been asked by many people that “Will Digital Marketing die?”. Also adds to it by telling that automation can replace only the repetitive tasks done regularly. However, automation cannot replace human communication.
“As Products and needs rises, you need ways to market them”. He also tells that the Consumer behavior has been changing. Further mentions that Digital marketing is simply a better way to do marketing.
How Integrated Digital Marketing Works?
Mr. Deepak starts by mentioning that CONTENT Marketing is an essential fuel in Integrated Digital Marketing. Content is very important across social media and also tells about how he runs this Integrated digital marketing.
He also shares a link about Integrated Digital Marketing on further understanding this model.
How to Select a Niche
He stresses on selecting a niche is very important when we start Digital Marketing. He also shared his experience about his bike blog that he started and how that niche helped him to further evolve as a blogger. He later sold that blog site. One good quote that he mentions here was really Awesome!
“If you are everything to everyone, you will be nothing to no
How to do Market Research
“Scratch your own itch. You will understand the problem well when you have that problem.”
This was the best quote that he mentions on how to do a market research and selecting a niche. He shared that when he started his bike blog, he realized that a lot of people had the same issue about what he was sharing in his blog.
Find what people are searching for – best way to find market need. He shares some of the tools that is good to use for Keyword Research:
– UberSuggest, Answer the Public, Ahrefs, Moz, SEMrush, Search Console, KeywordTool.io
He also mentions that “High Purchase Intent = Market Opportunity”.
Find what people are searching for – best way to find market need. He shares some of the tools that is good to use for Keyword Research:-
– Adwords Keyword Tool, UberSuggest, Answer the Public, Ahrefs, Moz, SEMrush, Search Console
He finally talks about Google Trends tool that can be used to find what topics are trending and what people are searching for. He showed us some examples on the tool which was very much informative and valuable.
FINALLY, to recap whatever we have learnt in the 1st class of internship, a fantastic exercise has been asked to do. Wanted to know what it is. So it is actually writing about what we learnt and this is one of the task for the assignment provided by Mr. Deepak.
At last comes to the Assignment part which needs to be submitted before the next class. He walked us through the details and asked us to submit a form with all details including the bank details. As said the assignment includes a lot of Content writing.
WONDERING if you have don’t have a blog. Never mind, you can post your blog on Medium.com
For more details on the above Digital marketing internship program, kindly contact here.
Any question on this blog, kindly contact me.